The team at Dulux targets, as much as anything else, to help you feel fascinated by color and unlock the potential in your home. We want to inspire you and Let’s Colour’ to start your transformation!
Dulux is the top paint company in the United Kingdom, with a wealth of services and products intended to help you find the colors you will love in your home and provide you with the professional expertise you will need to achieve excellent results.
There have been more than 1,200 Dulux colors obtainable to choose among, so there are more than enough helpful tools and services available online and in-store to assist you choosing the correct ones for you.
How it all started…
A long-established company of varnish makers called Naylor Brothers expanded its activities into paint production at the end of the First World War in 1919 and left central London to established a factory on a 30-acre site in Slough.
Nobel Chemical Finishes is coming up with new Du Pont formulation paints for the increasing motor industry at about the same time in Stowmarket, and needs larger facilities and skilled chemists and researchers..
.The Naylor Brothers’ have a massive production facility of 30 acres as well as a very, very skilled scientist named H.H. Morgan-Morgan
Naylor Brothers found themselves in cash flow problems in the early 1920s – after a catastrophic effort to modernize the wallpaper industry.
Nobel Chemical Finishes is acquiring Naylor Bros after prolonged deliberations and the newly combined governance, manufacturing, distribution and marketing are focused at Slough.
Nobel Chemical Finishes, identified as ICI Paints Limited, teams up in 1926 with three main British chemical companies.
Following a new formulation, the first ‘Dulux’ alkyd-based synthetic finish is created in 1931. The company logo ‘Dulux’ (a combination of ‘Durable’ and ‘Luxury’) was established.
The first Dulux paint in 1932 was introduced to the construction industry, which is suspicious of a new formulation paint and does not believe that something so simple to use and will last as well as consistently good
The nation was at war in September 1939. The production of decorative paints is halted and the production plant is set to work for the military forces to produce paints and special finishes.
Twice, without injury to anyone on site, the factory is bombed and the business continues to operate.
The war appears to be important in 1948 with the continued prospects of Dulux paints. People quickly understand that all of the pre-war buildings painted in Dulux look ten times better than those painted in anything else at the same time.
Manufacturing is rapidly resuming and Dulux has become the top paint brand in the professional sector in four years.
Britons begin to decorate themselves and begin a brand new phase of home improvement and ‘DIY’.
During the war, women used to work in traditionally male-based positions, using their newly gained trust and vocational experience to do the job themselves in 1950.
Dulux launches its new formulations in the advanced UK retail market in 1953.
The 1950s ushered in a brave new world of decorating and DIY became increasingly popular as Dulux began to directly appeal to the consumer. Dulux was the first brand to advertise on TV with paint!
The first appearance of the Old English Sheep Dog took place in 1961. It is widely speculated that the dog ‘Dash’ belonged to the director of the advert and continued to run on the set to play with the young actors.
The scenes he was in looked so good when editing the footage that they weren’t cut and the rest is history, as they say. Our first Dulux dog was even a movie star.
It was a dynamic, graphic and colorful decade in 1960s, and Dulux was the first to supply color combination to match your individual home and style in hundreds of shades.
Dulux was the first painting company that provide helpful hints on how to apply paint with a guide to selecting colors and patterns at home.
With Woman journal, they also provided a widely known book titled ‘At home with colour’.
Dulux stood firm at the highest level of the paint, color and decoration inspiration charts in the 1970s.
Stylistically, many other shades of the same color applied to walls, ceiling and woodwork were the most stylish way to use color.
This was Woodchip and Anaglypta’s heyday. The Gloss finish was king and captivating, exciting Dulux colors such as Poppy, Sultan, Limejuice and Sunshine perfectly captured the decade’s mood.
Warm, pale shades of cream, yellow, pink and peach predominated in the early 1980s. This was the stylist decade, inspired by the glamorous TV settings, with interior designs. To create a frame for bolder colored walls, trims and ceilings have been painted in pale shades of white and cream.
‘Blend’ and ‘tone’ were words that prominently featured in the Dulux colour guidebooks in the early 1990s, with the decor continuing the soft feeling of the 80s.
The most popular options of colour in the home were pastel shades and hints of cream, lilac and pale green.
By the late 1990s (regarding mostly to the rapid growth of TV decorating shows), sponging, ragging, dragging and stenciling were all trying their hand at painting effects. Paint figured intensively in the makeovers – having the most profound impact for cheap price.
First release of the Dulux ‘Easy Living’ Editions range consisting of a palette of extremely popular ‘new neutrals’ took place in 2004.
Launch of the Light & Space range, a transformative painting that exemplifies twice as much light took place in 2006.
Launch of the campaign ‘We Know the Colours That Go’-sparking a new wave of color personalization took place in 2007.
AkzoNobel acquired ICI in 2008 and Dulux became an important component of the world’s top firm for paints and performance coatings.
The Dulux Dog celebrates being 50 in 2011.
For the first time in the UK, Dulux presents Akzonobel Colour Futures global colour and
design trends plus Colour of the Year in 2013.
MixLab, Chromalock and the revolutionary Visualizer app were also launched by Dulux in 2014.
Dulux launches a new Training School that educates the skills of art history and color scheming from basic decoration in 2016.